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Back Posted on: 19 March 2025

Alchemy: Amarillo’s Preferred Implementation Partner 

As Amarillo’s preferred implementation partner, Alchemy combines deep industry knowledge and technical proficiency to ensure a seamless digital transformation journey, from strategy to execution. “Our partnership with Alchemy is an extension of our vision,” says Zoe Steele, Managing Director of Amarillo. “Alchemy’s approach ensures Fusion is effectively implemented and fully integrated into the client’s technology stack, delivering immediate, measurable results.” 

Alchemy’s expertise across the entire insurance value chain, including business operations and technical requirements, uniquely positions us to guide companies through Fusion’s adoption. Access to a wide range of Alchemy talent across the entire project lifecycle brings an understanding of change management and technology integration. It allows for tailored deployments that address each client’s specific needs across regions and lines of business, driving improved data accuracy and decision-making. 


Adapting to Market Demands with Fusion 

We share a common vision and ways of working with Amarillo to help our clients welcome future challenges. Together, we align our clients’ growth plans by integrating technology into their business processes to achieve better, faster, and more cost-effective working methods.  

Fusion, Amarillo’s SaaS product, is responding to market demands and revolutionising how DUA is managed by redefining how data is captured, analysed, and reported. “Fusion’s strength lies in its ability to connect disparate data sources, providing a unified view that drives efficiency and reduces manual errors,” says Amarillo’s Product Owner Steve Stacy. “Our partnership with Alchemy allows us to bring this capability to life on a much larger scale.” 


Effective Integration with other Solutions 

One of the standout features of the Alchemy and Amarillo partnership is the ability to implement Fusion alongside other technology solutions and as a component of a larger digital ecosystem.  

“Alchemy’s holistic approach looks at the technology as a puzzle that will consider the unique operational challenges and regulatory landscapes of different markets,” Zoe Steele notes. This adaptability is crucial, allowing businesses to leverage Fusion’s full potential, operating locally or across multiple geographies and alongside another software that collectively will digitalise and modernise our clients’ operations. 

In recent projects, Alchemy has successfully integrated Fusion alongside a Policy Administration system, creating a cohesive environment for modernisation. For example, Alchemy recently helped a leading insurance provider embed Fusion into their DUA workflows while seamlessly transferring data via API to a system that ensures end-to-end policy management and will shortly be going live. Each system complements each other as one, combining technologies best in their class.  


Looking Ahead: Expanding Capabilities and Enhancing Value 

As market demands evolve, the focus of the Alchemy and Amarillo partnership continues to expand. “The goal is to keep pushing the boundaries of what’s possible with Fusion. With Alchemy, we can continuously refine our offerings, ensuring we remain at the forefront of digital transformation.” Zoe Steele says.  

By combining Amarillo’s cutting-edge technology with Alchemy’s strategic implementation expertise, this partnership sets new benchmarks for efficiency, accuracy, and operational excellence across the insurance value chain.